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东吴证券：维持快手-W买入评级 盈利能力持续提升

作者：香港虚拟银行再添4家 这些科技巨头均在列 分类：梧州市 日期：2024-07-07 18:31:16 浏览：3285

东吴证券发布研究报告称，维持（01024）“买入”评级，短视频商业模式变现效率高，而公司内部效率在持续提升，已进入利润释放期。将公司2022-24年收入由933/1114/1289亿元调整至935/1116/1291亿元；对应2022-2024年经调整净利润为-60/56/162亿元，对应2023-2024年经调整PE为47/16x，该行预计公司2022Q4收入和利润略好于市场预期。

该行认为，公司用户生态良好，平台流量稳定增长。受益于世界杯、社会热点事件以及电商旺季，该行预计2022Q4快手MAU达6.3亿，环比微涨。DAU达3.63亿，环比持平；DAU/MAU维持在58%，单用户时长130分钟。公司获客费用和维系成本持续优化，在实现流量健康增长的同时，预计未来营销投放将更为可控。

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